4AG
Discover the creativity, strategy, and innovation behind each project we undertake. From branding and web design to digital campaigns and interactive experiences.
project starter plan
4AG is a Los Angeles lifestyle brand founded in 2009, built around urban streetwear, entertainment, and media. The catalog runs wide: t-shirts, hoodies, shorts, vests, and pants sit alongside accessories like glasses, caps, bracelets, and necklaces, plus a curated arts line of canvas paintings, signed sports collectibles, and figures. The brand’s tagline, Not 4 Everybody, carries through into its messaging around justice, resilience, and standing for something beyond clout. 4AG sells direct to consumer on Shopify, supports both English and Arabic storefronts, and ships internationally with country and currency switching built into the shopping experience.
tools and details
client
4AG
release d.
2026
project type
E-COMMERCE DESIGN & DEVELOPMENT
tech
SHOPIFY
LIQUID
MULTI-CURRENCY
MULTI-LANGUAGE SETUP
project overview
The Project Overview gives a clear snapshot of the 4AG build from start to finish. The brand’s catalog spans several very different product categories under one roof, streetwear, accessories, art, and signed collectibles, so the core challenge was building a store structure that could carry all of it without losing focus. We organized the collection architecture around clear top-level categories (Clothing, Accessories, Arts) with nested subcollections, so a customer browsing hoodies and one browsing signed Mike Tyson memorabilia both land in a store that still feels like the same brand.
Product cards across the homepage carry dual imagery, a clean product shot paired with an editorial lifestyle shot on hover, giving the store a fashion-forward feel usually reserved for larger streetwear labels. We also set up full localization support, with an English and Arabic language toggle and country-based currency switching across 200-plus regions, so 4AG can sell confidently to a global, Arabic-speaking, and English-speaking audience from a single storefront.
The homepage itself was structured as a scrolling brand narrative, hero statements about identity and purpose leading into best sellers, then into each product vertical, before closing on the brand’s mission statement. This keeps the store from feeling like a plain product catalog and ties the shopping experience back to what 4AG stands for.
The result is a store built to carry a wide, varied catalog under one consistent brand voice, in more than one language, without the experience feeling scattered.